AwardTape · Defense awards · WPP
WPP: $340.0M in DoD and DHS awards since FY2024
WPP holds 136 DoD and DHS prime awards across 2 registrations, with $340.0M obligated Oct 6, 2023 to Aug 10, 2026 (USAspending).
Registrations included: Young & Rubicam LLC (129 awards); Salmon Group Inc (7 awards).
| Obligated FY2024+, all registrations | $340.0M |
|---|---|
| Awards, all registrations | 136 |
| Registrations | 2 |
| FY2024 | $114.5M |
| FY2025 | $107.6M |
| FY2026 to date | $117.9M |
| This registration | Young & Rubicam LLC: $338.6M on 129 awards · its award list |
Registrations in this total2 registrations · $340.0M
USAspending reports a parent company for each registration. These registrations report WPP PLC as their parent, directly or through a subsidiary, with their own award counts and obligations since Oct 1, 2023. Joint ventures with other companies are not included.
| Registration | Awards | Obligated FY2024+ |
|---|---|---|
| Young & Rubicam LLC | 129 | $338.6M |
| Salmon Group Inc | 7 | $1.4M |
This registration by categoryObligated FY2024+
| # | Category | Obligated FY2024+ | Awards | Share |
|---|---|---|---|---|
| 1 | Program and management support | $338.6M | 129 awards | 100% |
This registration by agencyObligated FY2024+
| # | Agency | Obligated FY2024+ | Awards | Share |
|---|---|---|---|---|
| 1 | Department of the Navy | $333.6M | 116 awards | 99% |
| 2 | Defense Contract Management Agency | $5.0M | 13 awards | 1.5% |
Largest awards on this registration50 per page · sorted by obligated
| Award | Obligated FY2024+ | What | Agency | Category | Latest action |
|---|---|---|---|---|---|
| N0018924FZ004 delivery order | $35.0M | Opt ii space charges media placement digital media placement fy24 q3 q4 | Navy | Program and management support | Jun 10, 2024 DoD 90d |
| N0018926FD069 delivery order | $35.0M | Digital media and internet advertising services in support of the NAVY recruiting command (nrc), fy 26 q3 - q4 | Navy | Program and management support | Jun 2, 2026 DoD 90d |
| N0018925FZ047 delivery order | $29.0M | Opt iii space charges media placement digital media fy25 q1 q4 | Navy | Program and management support | Nov 14, 2024 DoD 90d |
| N0018924FZ710 delivery order | $22.0M | Opt iii space charges media placement | Navy | Program and management support | Mar 12, 2025 DoD 90d |
| N0018926FZ007 delivery order | $20.0M | Opt iv space charges media placement digital media fy26 q1 - q2. | Navy | Program and management support | Nov 20, 2025 DoD 90d |
| N0018925FZ408 delivery order | $19.2M | Opt iv space charges media placement digital media fy25 q3 - q4 fy25 | Navy | Program and management support | May 16, 2025 DoD 90d |
| N0018926FD011 delivery order | $16.5M | Digital media and internet advertising services in support of the NAVY recruiting command (nrc), fy 26 q3 - q4 | Navy | Program and management support | Mar 26, 2026 DoD 90d |
| N0018924FZ759 delivery order | $16.5M | Opt iii space charges media placement digital media for fy24 q4 through fy25 q2 | Navy | Program and management support | Sep 28, 2024 DoD 90d |
| N0018924FZ205 delivery order | $13.0M | Opt iii basic advertising services 20 may 2024 through 19 february 2025 | Navy | Program and management support | May 16, 2024 DoD 90d |
| N0018926FZ139 delivery order | $12.5M | Opt iv space charges media placement | Navy | Program and management support | Feb 18, 2026 DoD 90d |
| N0018925FZ106 delivery order | $10.0M | Opt iv space charges media placement fy 25 q4 - fy26 q1. | Navy | Program and management support | Jul 10, 2025 DoD 90d |
| N0018925FZ146 delivery order | $8.0M | Opt iii space charges media placement digital media fy25 q3 - q4 fy26 q1 | Navy | Program and management support | Feb 4, 2025 DoD 90d |
| N0018925FZ116 delivery order | $6.5M | Opt iv basic advertising services q4 fy25 q1 fy26 under labor clin 4001. | Navy | Program and management support | Jul 9, 2025 DoD 90d |
| N0018926FD061 delivery order | $6.5M | Navy recruiting marketing and advertising program, opt v basic advertising services (clin 5001) | Navy | Program and management support | May 18, 2026 DoD 90d |
| N0018925FZ199 delivery order | $6.4M | Opt iv space charges media placement fy 25 q4 - fy26 q1. | Navy | Program and management support | Sep 30, 2025 DoD 90d |
| N0018924FZ153 delivery order | $5.0M | Opt ii basic advertising services 20 jan 2024 through 19 may 2024 | Defense Contract Management Agency | Program and management support | Feb 22, 2024 DoD 90d |
| N6671526F0033 delivery order | $4.9M | Opt iv additional advertising services in support of commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | Apr 28, 2026 DoD 90d |
| N6671526F0015 delivery order | $4.9M | Opt iv basic advertising services in support of commander, NAVY recruiting command NAVY marketing and advertising program | Navy | Program and management support | Dec 22, 2025 DoD 90d |
| N6671525F0007 delivery order | $4.3M | Navy recruiting marketing and advertising program, opt iii basic advertising services (clin 3001) | Navy | Program and management support | Mar 27, 2025 DoD 90d |
| N6671525F0041 delivery order | $4.0M | Opt iv field events marketing in support of the commander, NAVY recruiting command marketing and advertising program | Navy | Program and management support | Sep 22, 2025 DoD 90d |
| N6671524FA003 delivery order | $4.0M | Opt iii additional commercials videos | Navy | Program and management support | Aug 15, 2024 DoD 90d |
| N6671525F0009 delivery order | $4.0M | Field events marketing in support of the commander, NAVY recruiting command marketing and advertising program | Navy | Program and management support | Mar 13, 2025 DoD 90d |
| N6671526F0010 delivery order | $3.3M | Opt iv basic advertising services in support of commander, NAVY recruiting command NAVY marketing and advertising program. | Navy | Program and management support | Dec 10, 2025 DoD 90d |
| N6671526F0040 delivery order | $3.2M | Field events marketing odes in support of the commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | May 29, 2026 DoD 90d |
| N6671525F0011 delivery order | $3.2M | Opt iii additional commercials videos (clin 3008) in support of commander, NAVY recruiting command NAVY marketing and advertising program | Navy | Program and management support | Mar 27, 2025 DoD 90d |
| N6671524FA002 delivery order | $3.1M | Navy recruiting marketing and advertising services | Navy | Program and management support | Sep 24, 2024 DoD 90d |
| N6671524F0019 delivery order | $3.1M | Opt ii field events marketing odes | Navy | Program and management support | Sep 11, 2024 DoD 90d |
| N6671526F0007 delivery order | $2.8M | Opt iv field events marketing in support of the commander, NAVY recruiting command marketing and advertising program | Navy | Program and management support | Dec 3, 2025 DoD 90d |
| N6671526F0022 delivery order | $2.2M | Opt iv field events marketing odes (clin 4005) in support of the commander, NAVY recruiting command marketing and advertising program | Navy | Program and management support | Jan 23, 2026 DoD 90d |
| N6671525F0002 delivery order | $2.2M | Option iii field events marketing, NAVY recruiting marketing and advertising | Navy | Program and management support | Oct 17, 2024 DoD 90d |
| N6671526F0028 delivery order | $2.2M | Opt iv field events marketing odes (clin 4005) in support of the commander, NAVY recruiting command marketing and advertising program | Navy | Program and management support | Apr 7, 2026 DoD 90d |
| N6671524F0023 delivery order | $1.9M | Opt iii field events marketing odes | Navy | Program and management support | Sep 27, 2024 DoD 90d |
| N6671524F0020 delivery order | $1.5M | Opt iii recurring web & system support | Navy | Program and management support | Aug 15, 2024 DoD 90d |
| N6671525F0034 delivery order | $1.4M | Opt iv field events marketing odes in support of the commander, NAVY recruiting command marketing and advertising program | Navy | Program and management support | Jun 3, 2025 DoD 90d |
| N0018925FZ154 delivery order | $1.3M | Opt iii space charges media placement - ooo billboard media adds for ntags active duty and reserve duty efforts. | Navy | Program and management support | Aug 4, 2025 DoD 90d |
| N6671524F0022 delivery order | $1.2M | Opt iii field events marketing odes | Navy | Program and management support | May 18, 2024 DoD 90d |
| N6671525F0037 delivery order | $978K | Opt iv additional advertising services in support of commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | May 30, 2025 DoD 90d |
| N6671525F0016 delivery order | $977K | Opt iii additional advertising services (clin 3003) in support of the commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | Feb 1, 2025 DoD 90d |
| N6671526F0006 delivery order | $881K | Opt iv additional advertising services in support of commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | Nov 26, 2025 DoD 90d |
| N6671526F0043 delivery order | $881K | Opt v additional advertising services in support of commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | May 20, 2026 DoD 90d |
| N6671525F0029 delivery order | $858K | Opt iv recurring web and system support in support of commander, NAVY recruiting command NAVY marketing and advertising program | Navy | Program and management support | Jun 12, 2025 DoD 90d |
| N6671526F0024 delivery order | $795K | Opt iv additional advertising services in support of commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | Jan 28, 2026 DoD 90d |
| N6671524F0017 delivery order | $770K | Opt ii field events marketing odes | Navy | Program and management support | Mar 21, 2024 DoD 90d |
| N6671525F0004 delivery order | $761K | Opt iii additional advertising services and additional other direct expenses in support of the NAVY recruiting marketing and advertising program | Navy | Program and management support | Jan 30, 2025 DoD 90d |
| N6671526F0042 delivery order | $753K | Opt v additional advertising services in support of commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | May 14, 2026 DoD 90d |
| N6671525F0040 delivery order | $736K | Opt iv field events marketing odes in support of the commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | Jul 31, 2025 DoD 90d |
| N6671526F0037 delivery order | $700K | Opt iv additional advertising services in support of commander, NAVY recruiting command advertising and marketing program | Navy | Program and management support | May 8, 2026 DoD 90d |
| N6671526F0012 delivery order | $687K | Opt iv recurring web and system support (clin 4006) in support of commander, NAVY recruiting command NAVY marketing and advertising program | Navy | Program and management support | Mar 25, 2026 DoD 90d |
| N6671524F0012 delivery order | $666K | Opt ii field events marketing odes | Navy | Program and management support | Apr 30, 2024 DoD 90d |
| N6671526F0039 delivery order | $665K | Opt v recurring web and system support (clin 5006) in support of commander, NAVY recruiting command NAVY marketing and advertising program | Navy | Program and management support | May 19, 2026 DoD 90d |
Source: USAspending.gov prime award data (FPDS), DoD and DHS contracts, orders and IDVs with any action since Oct 1, 2023. Obligated FY2024+ sums the obligations on those actions; total obligated is the award's lifetime figure. DoD contract actions publish on USAspending about 90 days after signing (DFARS PGI 204.6), so the latest DoD actions here trail the calendar by about 3 months. Data as of Oct 9, 2026.
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