AwardTape · Defense awards · Lomar Specialty Advertising, Inc
Lomar Specialty Advertising, Inc: $1.1M in DoD and DHS awards
Lomar Specialty Advertising, Inc holds 24 DoD and DHS prime awards with $1.1M obligated Dec 27, 2023 to Apr 28, 2026. Largest category: Individual equipment at $370K; largest buyer: Department of the Army at $1.1M.
| Obligated FY2024+ | $1.1M |
|---|---|
| Awards | 24 |
| FY2024 | $497K |
| FY2025 | $635K |
| FY2026 to date | $16K |
| Lifetime obligated on these awards | $1.1M |
| Parent company (as reported) | Lomar Specialty Advertising Inc |
| First and latest action | Dec 27, 2023 · Apr 28, 2026 |
By categoryObligated FY2024+
| # | Category | Obligated FY2024+ | Awards | Share |
|---|---|---|---|---|
| 1 | Individual equipment | $370K | 1 awards | 32% |
| 2 | Miscellaneous products | $266K | 11 awards | 23% |
| 3 | Uniforms and clothing | $236K | 3 awards | 21% |
| 4 | Containers and packaging | $176K | 6 awards | 15% |
| 5 | Textiles, tents and flags | $62K | 2 awards | 5.4% |
| 6 | Books, maps and publications | $38K | 1 awards | 3.3% |
By agencyObligated FY2024+
| # | Agency | Obligated FY2024+ | Awards | Share |
|---|---|---|---|---|
| 1 | Department of the Army | $1.1M | 24 awards | 100% |
Largest awards50 per page · sorted by obligated
| Award | Obligated FY2024+ | What | Agency | Category | Latest action |
|---|---|---|---|---|---|
| W912L124P0056 purchase order | $370K | Recruiting and retention marketing items | Army | Individual equipment | Sep 27, 2024 DoD 90d |
| W912L725PA044 purchase order | $217K | Recruiting promotional items | Army | Uniforms and clothing | Sep 26, 2025 DoD 90d |
| W50S7625PA009 purchase order | $97K | Txang recruiting promotional items | Army | Miscellaneous products | Sep 26, 2025 DoD 90d |
| W912KN25FA008 BPA call | $87K | W912kn-23-a-0003 - rrb rpi bpa1-lomar call4 | Army | Containers and packaging | Mar 28, 2025 DoD 90d |
| W9124V25FA026 BPA call | $75K | Recruiting promotional items for the rrb | Army | Miscellaneous products | Sep 23, 2025 DoD 90d |
| W912KN24F0011 BPA call | $42K | Hoodies and assorted promotional items for the nj arng recruiting team | Army | Containers and packaging | May 21, 2024 DoD 90d |
| W912MM25FA012 BPA call | $39K | Personal presentation items for sdarng r and r bpa call from w912mm-25-a-a003 | Army | Miscellaneous products | Jul 31, 2025 DoD 90d |
| W912JA25PA022 purchase order | $38K | This requirement is for the 22nd recruiting and retention personal presentation items (ppi) used to attract, educate, and excite potential recruits at events. | Army | Books, maps and publications | Sep 12, 2025 DoD 90d |
| W912L324F0029 BPA call | $35K | Rrb promotional items | Army | Textiles, tents and flags | Jul 18, 2024 DoD 90d |
| W912MM25FA021 BPA call | $30K | Personal presentation items from bpa w912mm-25-a-a003 lomar call 2 | Army | Miscellaneous products | Sep 10, 2025 DoD 90d |
| W912L324F0009 BPA call | $26K | Rrb promotional items | Army | Textiles, tents and flags | Dec 27, 2023 DoD 90d |
| W912KN24F0016 BPA call | $23K | Computer backpack lomar toughrider | Army | Containers and packaging | Jul 17, 2024 DoD 90d |
| W912KN25FA017 BPA call | $19K | Bpa1 call5-lomar w580ku0012308068 computer backpacks toughrider and expandable laptop bag | Army | Containers and packaging | Sep 11, 2025 DoD 90d |
| W912L325FA010 BPA call | $19K | Rrb bags | Army | Uniforms and clothing | Aug 19, 2025 DoD 90d |
| W9124V25F9C04 BPA call | $9.6K | Q4/fy25 bpa calls for rrpi | Army | Miscellaneous products | Sep 30, 2025 DoD 90d |
| W9124V26FC015 BPA call | $9.6K | 200 woobie hoodies for recruiting and retention | Army | Miscellaneous products | Mar 1, 2026 DoD 90d |
| W912L325FA022 BPA call | $5.0K | Compact battle bottle | Army | Containers and packaging | May 6, 2025 DoD 90d |
| W912MM26FA003 BPA call | $3.4K | Personal presentation items for recruiting from bpa w912mm-25-a-a003 | Army | Miscellaneous products | Mar 18, 2026 DoD 90d |
| W9124V26FC022 BPA call | $3.2K | Graduation stoles for new members of the mtarng for graduation | Army | Miscellaneous products | Apr 1, 2026 DoD 90d |
| W9124V25AA023 blanket purchase agreement | $0 | Recruiting promotional items for the rrb | Army | Miscellaneous products | Jun 6, 2025 DoD 90d |
| W912KN23A0003 blanket purchase agreement | $0 | This requirement is for recruiting promotional items: backpacks, t-shirts, stainless steel tumblers coffee mugs, pens, plastic water bottles, lanyards, wristbands and logo velcro patches all with nj ARMY national guard branding. | Army | Containers and packaging | Aug 7, 2025 DoD 90d |
| W912L725PA042 purchase order | $0 | Recruiting ppi promotional items | Army | Uniforms and clothing | Sep 26, 2025 DoD 90d |
| W912MM25AA003 blanket purchase agreement | $0 | Personal presentation items | Army | Miscellaneous products | May 30, 2025 DoD 90d |
| W912MM26AA001 blanket purchase agreement | $0 | Personal presentation items blanket purchase agreement for recruiting and retention. | Army | Miscellaneous products | Apr 28, 2026 DoD 90d |
Source: USAspending.gov prime award data (FPDS), DoD and DHS contracts, orders and IDVs with any action since Oct 1, 2023. Obligated FY2024+ sums the obligations on those actions; total obligated is the award's lifetime figure. DoD contract actions publish on USAspending about 90 days after signing (DFARS PGI 204.6), so the latest DoD actions here trail the calendar by about 3 months. Data as of Oct 9, 2026.
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