AwardTape · Defense awards · Gsd&m LLC
Gsd&m LLC: $345.4M in DoD and DHS awards (this registration)
This registration, Gsd&m LLC, holds 52 DoD and DHS prime awards with $345.4M obligated Oct 3, 2023 to May 29, 2026. Largest category: Program and management support at $345.4M; largest buyer: Department of the Air Force at $345.4M.
| Obligated FY2024+ | $345.4M |
|---|---|
| Awards | 52 |
| FY2024 | $168.7M |
| FY2025 | $107.2M |
| FY2026 to date | $69.6M |
| Lifetime obligated on these awards | $837.1M |
| Parent company | Omnicom Group: $540.7M in DoD and DHS awards since FY2024 across 2 registrations |
| First and latest action | Oct 3, 2023 · May 29, 2026 |
By categoryObligated FY2024+
| # | Category | Obligated FY2024+ | Awards | Share |
|---|---|---|---|---|
| 1 | Program and management support | $345.4M | 52 awards | 100% |
By agencyObligated FY2024+
| # | Agency | Obligated FY2024+ | Awards | Share |
|---|---|---|---|---|
| 1 | Department of the Air Force | $345.4M | 52 awards | 100% |
Largest awards50 per page · sorted by obligated
| Award | Obligated FY2024+ | What | Agency | Category | Latest action |
|---|---|---|---|---|---|
| FA300224F0032 delivery order | $71.7M | Air force recruiting service marketing and advertising requirements contract task order for media services. | Air Force | Program and management support | Mar 26, 2025 DoD 90d |
| FA300223F0007 delivery order | $47.8M | Air force recruiting services national marketing and advertising task order for local digital engagement services. | Air Force | Program and management support | Dec 18, 2025 DoD 90d |
| FA300223F0019 delivery order | $46.0M | Air force recruiting national marketing & advertising task order for mobile tour operations program (mtop) | Air Force | Program and management support | Apr 23, 2026 DoD 90d |
| FA300225F0018 delivery order | $44.6M | Provide all labor, equipment, materials, supplies, tools, travel and all items necessary to maintain a leads data processing system that electronically captures, tracks, transmits, fulfills, and reports all recruiting leads for and to afac ... | Air Force | Program and management support | Mar 27, 2026 DoD 90d |
| FA300223F0080 delivery order | $27.1M | Air force recruiting national marketing & advertising task order for public engagement phase 2. | Air Force | Program and management support | Sep 12, 2025 DoD 90d |
| FA300223F0005 delivery order | $22.0M | Air force recruiting national marketing & advertising task order for public engagement phase 1.1 | Air Force | Program and management support | Apr 9, 2025 DoD 90d |
| FA300223F0003 delivery order | $20.2M | Air force recruiting national marketing & advertising task order for leads management | Air Force | Program and management support | Aug 22, 2024 DoD 90d |
| FA300225F0019 delivery order | $13.1M | Air force recruiting services (afrs) national marketing and advertising requirements contract task order 84 for web maintenance. | Air Force | Program and management support | Jan 21, 2026 DoD 90d |
| FA300224F0017 delivery order | $10.4M | Air force recruiting national marketing & advertising task order for public engagement phase 3. | Air Force | Program and management support | Dec 19, 2025 DoD 90d |
| FA300225F0006 delivery order | $9.7M | Air force recruiting service (afrs) national marketing and advertising requirements contract task order (to) 80 for program, planning, and analysis (ppa) services. | Air Force | Program and management support | Jan 15, 2026 DoD 90d |
| FA300222F0070 delivery order | $9.4M | Air force recruiting national advertising fy22 creative development and prodiction | Air Force | Program and management support | Feb 4, 2025 DoD 90d |
| FA300223F0002 delivery order | $7.8M | Air force recruiting national marketing & advertising task order for program, planning, & analysis services (pp&a). | Air Force | Program and management support | Feb 18, 2026 DoD 90d |
| FA300223F0004 delivery order | $7.6M | Air force recruiting national marketing & advertising task order for website maintenance (web mx) | Air Force | Program and management support | Sep 16, 2024 DoD 90d |
| FA300225F0041 delivery order | $5.2M | Development and execution of social media plans, including the creation, reproduction, and delivery of materials. through the purchase time/space, schedule, and manage social media content and platforms to meet the afac total force ... | Air Force | Program and management support | Feb 6, 2026 DoD 90d |
| FA300224F0148 delivery order | $3.1M | This task order is for the development, build and delivery of one ussf mobile asset. | Air Force | Program and management support | May 29, 2026 DoD 90d |
| FA300222F0099 delivery order | $2.3M | Afrs national marketing & advertising contract task order 65 - social media services. | Air Force | Program and management support | Sep 16, 2024 DoD 90d |
| FA300224F0145 delivery order | $478K | The contractor shall provide all labor, equipment, materials, supplies, tools, travel and all items necessary to build one (1) trailer to move the F-16 associated with the hanger mobile tour to assist air force recruiting service (afrs). | Air Force | Program and management support | Aug 22, 2024 DoD 90d |
| FA300218D0008 IDIQ contract | $0 | National advertising basic award. pop 2 apr 18 - 30 sep 2027. basic ordering period - 2 apr 18 - 1 apr 22; 1st optional ordering period - 2 apr 22 - 1 apr 25; 2nd optional ordering period 2 apr 25 - 30 sep 2027. | Air Force | Program and management support | Mar 22, 2024 DoD 90d |
| FA300219F0002 delivery order | $0 | Production, planning&analysis - cost the contractor shall provide all labor and materials necessary for account management, subcontract management, strategic planning, contract compliance, monthly reports as required, to include media ... | Air Force | Program and management support | Apr 15, 2024 DoD 90d |
| FA300219F0003 delivery order | $0 | Web maintenance for afrs fy 19 | Air Force | Program and management support | Apr 16, 2024 DoD 90d |
| FA300219F0004 delivery order | $0 | Leads management - cost the contractor shall provide all labor, equipment, materials, supplies, tools, travel and all items necessary to effect/maintain a leads /data processing system that electronically captures, tracks, transmits, ... | Air Force | Program and management support | Apr 16, 2024 DoD 90d |
| FA300219F0012 delivery order | $0 | Special operations in support of afrs national recruiting | Air Force | Program and management support | Apr 16, 2024 DoD 90d |
| FA300219F0019 delivery order | $0 | Fy19 public engagement - cost the contractor shall provide all labor, equipment, materials, supplies, tools, travel and all items necessary to execute a public engagement program to assist air force recruiting service (afrs) achieve ... | Air Force | Program and management support | Apr 16, 2024 DoD 90d |
| FA300219FA011 delivery order | $0 | Fy19 afrotc recruiting advertising | Air Force | Program and management support | Apr 16, 2024 DoD 90d |
| FA300219FA042 delivery order | $0 | Fy19 in-theater advertising for afrs | Air Force | Program and management support | Apr 17, 2024 DoD 90d |
| FA300219FA043 delivery order | $0 | Fy 19 direct marketing products and services for afrs | Air Force | Program and management support | Apr 17, 2024 DoD 90d |
| FA300219FA058 delivery order | $0 | Fy 19 sight sound and motion in support of afrs advertising and recruiting goals | Air Force | Program and management support | Apr 17, 2024 DoD 90d |
| FA300219FA071 delivery order | $0 | Fy19 national advertising social media | Air Force | Program and management support | Apr 17, 2024 DoD 90d |
| FA300219FA097 delivery order | $0 | Develop advertising plans that include national and regional marketing strategies and tactics to support the enlisted recruiting programs. | Air Force | Program and management support | Apr 17, 2024 DoD 90d |
| FA300219FA107 delivery order | $0 | Create, reproduce/deliver materials, purchase time-space, schedule and execute local, regional and national recruiting advertising for the af academy. | Air Force | Program and management support | Apr 17, 2024 DoD 90d |
| FA300219FA112 delivery order | $0 | Public service announcement-maintain and establish air force presence and good will within local communities using public service radio and television products or any other appropriate media. | Air Force | Program and management support | Apr 17, 2024 DoD 90d |
| FA300220F0001 delivery order | $0 | Production planning and analysis for afrs | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0002 delivery order | $0 | Leads management for afrs | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0003 delivery order | $0 | Fy20 web maintenance for afrs | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0009 delivery order | $0 | Special warfare recruiting in support of afrs | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0010 delivery order | $0 | Public engagement in support of afrs | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0025 delivery order | $0 | Fy20 afrotc recruiting advertising | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0034 delivery order | $0 | Fy20 mobile tours operations | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0072 delivery order | $0 | Fy20 sight sound and motion for afrs | Air Force | Program and management support | Dec 16, 2024 DoD 90d |
| FA300220F0083 delivery order | $0 | Fy20 social media - build and maintain an fy20 total force social marketing program | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0095 delivery order | $0 | Create, reproduce/deliver materials, purchase time-space, schedule and execute local, regional, and national recruiting advertising for the af academy. | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0099 delivery order | $0 | Fy20 air force recruiting service direct marketing | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0110 delivery order | $0 | Fy20 pace heritage today videos | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0128 delivery order | $0 | Air force recruiting services national advertising fy20 mobile tour optimization phase ii | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300220F0129 delivery order | $0 | Air force recruiting services public service announcement advertising | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
| FA300223F0044 delivery order | $0 | Air force recruiting services (afrs) national marketing & advertising task order for media services. | Air Force | Program and management support | Aug 28, 2024 DoD 90d |
| FA300219FA094 delivery order | -$34K | Af work interest navigator (af-win) video development. | Air Force | Program and management support | Apr 17, 2024 DoD 90d |
| FA300221F0127 delivery order | -$59K | Pace heritage today for national advertising and event contract | Air Force | Program and management support | Feb 25, 2026 DoD 90d |
| FA300222F0084 delivery order | -$67K | Air force recruiting national advertising fy22 public engagement phase 2 | Air Force | Program and management support | Apr 12, 2024 DoD 90d |
| FA300220F0108 delivery order | -$207K | Digital engagement - develop advertising plans that include national and regional marketing strategies and tactics to support to meet "total force digital engagement" recruiting objectives. | Air Force | Program and management support | Nov 12, 2024 DoD 90d |
Source: USAspending.gov prime award data (FPDS), DoD and DHS contracts, orders and IDVs with any action since Oct 1, 2023. Obligated FY2024+ sums the obligations on those actions; total obligated is the award's lifetime figure. DoD contract actions publish on USAspending about 90 days after signing (DFARS PGI 204.6), so the latest DoD actions here trail the calendar by about 3 months. Data as of Oct 9, 2026.
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