AwardTape · Defense awards · Directional Ad-Vantage Holdings, LLC
Directional Ad-Vantage Holdings, LLC: $114K in DoD and DHS awards
Directional Ad-Vantage Holdings, LLC holds 6 DoD and DHS prime awards with $114K obligated Jul 14, 2024 to Jun 10, 2026. Largest category: Miscellaneous products at $70K; largest buyer: Department of the Army at $114K.
| Obligated FY2024+ | $114K |
|---|---|
| Awards | 6 |
| FY2024 | $5.1K |
| FY2025 | $79K |
| FY2026 to date | $30K |
| Lifetime obligated on these awards | $114K |
| First and latest action | Jul 14, 2024 · Jun 10, 2026 |
| # | Category | Obligated FY2024+ | Awards | Share |
|---|---|---|---|---|
| 1 | Miscellaneous products | $70K | 2 awards | 61% |
| 2 | Program and management support | $35K | 3 awards | 31% |
| 3 | Professional services, other | $9.1K | 1 awards | 8.0% |
| # | Agency | Obligated FY2024+ | Awards | Share |
|---|---|---|---|---|
| 1 | Department of the Army | $114K | 6 awards | 100% |
| Award | Obligated FY2024+ | What | Agency | Category | Latest action |
|---|---|---|---|---|---|
| W50S7E25PA004 purchase order | $50K | Directory display advertising in at 5 highly trafficked shopping locations throughout the state of minnesota. | Army | Miscellaneous products | Sep 18, 2025 DoD 90d |
| W50S6N26PA019 purchase order | $26K | Smartlite digital advertising at 5 local businesses. | Army | Program and management support | Jun 10, 2026 DoD 90d |
| W50S6M25PA015 purchase order | $20K | Static digital advertising signs will be in high traffic shopping areas and generate maximum possible impressions in areas identified in advertising quote. period of advertising will be fifty-two (52) weeks long. | Army | Miscellaneous products | Aug 14, 2025 DoD 90d |
| W912J325PA030 purchase order | $9.1K | Two (2) panels advertising all material provided by the new mexico ARMY national guard (nmarng) for recruitment and retention goals. the contractor shall provide services to generate qualified advertisement for recruitment. | Army | Professional services, other | Aug 6, 2025 DoD 90d |
| W912J324P0015 purchase order | $5.1K | Smartlite USA | Army | Program and management support | Jul 14, 2024 DoD 90d |
| W50S6N26PA014 purchase order | $4.6K | Aljfhq ang digital billboard campaign - 2 locations - huntsville, al and dothan, al | Army | Program and management support | Apr 29, 2026 DoD 90d |
Source: USAspending.gov prime award data (FPDS), DoD and DHS contracts, orders and IDVs with any action since Oct 1, 2023. Obligated FY2024+ sums the obligations on those actions; total obligated is the award's lifetime figure. DoD contract actions publish on USAspending about 90 days after signing (DFARS PGI 204.6), so the latest DoD actions here trail the calendar by about 3 months. Data as of Oct 9, 2026.
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