AwardTape · Defense awards · Professional services · Program and management support · W9124D19D0001
W9124D19D0001: $0 IDIQ contract to DDB Chicago Inc
DDB Chicago Inc holds an IDIQ contract from Department of the Army with $0 obligated since Oct 2023, against a ceiling of $4.0B. Latest action May 27, 2026.
Us ARMY marketing and advertising program. ceiling for this idiq is $4 billion.
| PIID | W9124D19D0001 |
|---|---|
| Type | IDIQ contract |
| Company | DDB Chicago Inc |
| Agency | Department of the Army |
| Contracting office | W6QM MICC-FT KNOX |
| Category | Professional services · Program and management support |
| PSC | R701 SUPPORT- MANAGEMENT: ADVERTISING |
| NAICS | 541810 ADVERTISING AGENCIES |
| Obligated since Oct 2023 | $0 |
| Total obligated (lifetime) | $0 |
| Ceiling (base and all options) | $4.0B |
| Base date | Nov 20, 2018 |
| Latest action | May 27, 2026 |
| End date | n/a |
| Actions since Oct 2023 | 5 |
| Pricing | Set per order |
| Competition | Full and open competition |
| Source | USAspending.gov record |
| Reporting lag | DoD 90 days |
Orders under this award37 orders · search
| Award | Company | Obligated FY2024+ | What | Agency | Category | Latest action |
|---|---|---|---|---|---|---|
| W9124D24F0010 delivery order | DDB Chicago Inc | $198.7M | Fy24 data & performance | Army | Program and management support | May 13, 2026 DoD 90d |
| W9124D25F0001 delivery order | DDB Chicago Inc | $111.6M | Media ode- active | Army | Program and management support | Sep 18, 2025 DoD 90d |
| W9124D26FA007 delivery order | DDB Chicago Inc | $110.0M | National media / talent and furnishings (nmtf) task order (to) provides national media purchasing and placement activities, planning, reporting, maintenance, and all associated activities for the payment and storage of talent and ... | Army | Program and management support | Jun 2, 2026 DoD 90d |
| W9124D25F0024 delivery order | DDB Chicago Inc | $89.1M | Fy25 local marketing, social & earned media, and operational infrastructure task order. | Army | Program and management support | Jan 15, 2026 DoD 90d |
| W9124D24F0011 delivery order | DDB Chicago Inc | $82.3M | Fy24 national media and talent & furnishings task order | Army | Program and management support | May 20, 2025 DoD 90d |
| W9124D24F0021 delivery order | DDB Chicago Inc | $80.5M | Fy24 local media task order | Army | Program and management support | Sep 27, 2024 DoD 90d |
| W9124D26FA006 delivery order | DDB Chicago Inc | $79.4M | The program provides the ARMY with full-service advertising to provide a nationwide advertising campaign for personnel recruitment and retention programs throughout the ARMY. | Army | Program and management support | May 27, 2026 DoD 90d |
| W9124D24F0368 delivery order | DDB Chicago Inc | $68.3M | Aemo upf media | Army | Program and management support | May 20, 2025 DoD 90d |
| W9124D25FA228 delivery order | DDB Chicago Inc | $39.8M | Provides capability to participate in upfront and offset media buys | Army | Program and management support | Apr 21, 2026 DoD 90d |
| W9124D24F0257 delivery order | DDB Chicago Inc | $35.2M | Fy24 owned channels bau - ARMY and civilian funded | Army | Program and management support | Apr 8, 2026 DoD 90d |
| W9124D25FA118 delivery order | DDB Chicago Inc | $31.1M | Provides core operations, goarmy contact center (gacc)/lead ops and service contract reporting | Army | Program and management support | Sep 24, 2025 DoD 90d |
| W9124D24F0272 delivery order | DDB Chicago Inc | $29.1M | Aemo core ops | Army | Program and management support | Jun 2, 2025 DoD 90d |
| W9124D25F0128 delivery order | DDB Chicago Inc | $28.8M | Army ad _ research and innovation task order(to) | Army | Program and management support | Apr 13, 2026 DoD 90d |
| W9124D21F0026 delivery order | DDB Chicago Inc | $26.4M | Digital - ARMY | Army | Program and management support | Jun 4, 2025 DoD 90d |
| W9124D24F0133 delivery order | DDB Chicago Inc | $22.0M | Fy24 research & innovation task order direct labor & associated ode | Army | Program and management support | Jun 3, 2025 DoD 90d |
| W9124D24F0047 delivery order | DDB Chicago Inc | $17.5M | Fy24 creative, development, production task order | Army | Program and management support | Dec 4, 2024 DoD 90d |
| W9124D26FA233 delivery order | DDB Chicago Inc | $12.7M | Fy26 owned channels task order | Army | Program and management support | May 29, 2026 DoD 90d |
| W9124D26FA034 delivery order | DDB Chicago Inc | $11.9M | This task order provides campaign support testing, product and campaign strategy, creative development, creative production, and optimization. | Army | Program and management support | Jun 1, 2026 DoD 90d |
| W9124D25F0049 delivery order | DDB Chicago Inc | $10.7M | Army ad contract - task order fy25 creative, development, and production (cd&p) | Army | Program and management support | Dec 10, 2025 DoD 90d |
| W9124D26FA107 delivery order | DDB Chicago Inc | $7.0M | This task order is to provide research and to identify, develop, and test innovative marketing and advertising efforts to find and attract the best candidates for the ARMY. | Army | Program and management support | Feb 24, 2026 DoD 90d |
| W9124D23F0460 delivery order | DDB Chicago Inc | $6.5M | Upfront media - active | Army | Program and management support | Mar 27, 2024 DoD 90d |
| W9124D23F0087 delivery order | DDB Chicago Inc | $3.1M | Media cost aemo | Army | Program and management support | Jul 9, 2025 DoD 90d |
| W9124D23F0555 delivery order | DDB Chicago Inc | $1.3M | Fy23 cd&p - civilian production and arng | Army | Program and management support | Mar 27, 2025 DoD 90d |
| W9124D23F0372 delivery order | DDB Chicago Inc | $490K | Provides core operations, call center/leads ops and service contract reporting services for the ARMY marketing and advertising program | Army | Program and management support | Jan 31, 2024 DoD 90d |
| W9124D23F0322 delivery order | DDB Chicago Inc | $29K | Fy23 business-as-usual (bau) - ARMY and civilian funded. | Army | Program and management support | May 16, 2024 DoD 90d |
| W9124D21F0058 delivery order | DDB Chicago Inc | $0 | Local media for aemo, chicago, il | Army | Program and management support | Mar 11, 2025 DoD 90d |
| W9124D23F0048 delivery order | DDB Chicago Inc | $0 | Fy23 creative production and development | Army | Program and management support | May 14, 2025 DoD 90d |
| W9124D21F0109 delivery order | DDB Chicago Inc | -$21K | Research | Army | Program and management support | Jun 4, 2025 DoD 90d |
| W9124D22F0198 delivery order | DDB Chicago Inc | -$34K | The scope includes agile project management, strategic services, operational modeling, creative development, creative production, creative execution, agile concept testing services, innovation results brief services, and optimizations | Army | Program and management support | Jul 2, 2025 DoD 90d |
| W9124D23F0257 delivery order | DDB Chicago Inc | -$39K | Innovation | Army | Program and management support | Jul 9, 2025 DoD 90d |
| W9124D20F0181 delivery order | DDB Chicago Inc | -$46K | Army marketing and advertising program 20-940 owned channels line of effort task order that will provide goarmy redesign and maintenance and search engine optimization. | Army | Program and management support | Jun 20, 2025 DoD 90d |
| W9124D22F0089 delivery order | DDB Chicago Inc | -$73K | National media - ARMY | Army | Program and management support | Jul 28, 2025 DoD 90d |
| W9124D22F0043 delivery order | DDB Chicago Inc | -$77K | Fy22 creative development & production. brand campaign cpff | Army | Program and management support | Jun 30, 2025 DoD 90d |
| W9124D23F0031 delivery order | DDB Chicago Inc | -$386K | Local media (usarec) | Army | Program and management support | Jul 2, 2025 DoD 90d |
| W9124D22F0029 delivery order | DDB Chicago Inc | -$686K | Social labor | Army | Program and management support | Jun 30, 2025 DoD 90d |
| W9124D21F0508 delivery order | DDB Chicago Inc | -$813K | Upfront media - ARMY | Army | Program and management support | Jun 16, 2025 DoD 90d |
| W9124D21F0056 delivery order | DDB Chicago Inc | -$8.5M | National media - ARMY and arng | Army | Program and management support | Apr 29, 2025 DoD 90d |
About this record
Source: USAspending.gov prime award data (FPDS), DoD and DHS contracts, orders and IDVs with any action since Oct 1, 2023. Obligated FY2024+ sums the obligations on those actions; total obligated is the award's lifetime figure. DoD contract actions publish on USAspending about 90 days after signing (DFARS PGI 204.6), so the latest DoD actions here trail the calendar by about 3 months. Place of performance shows the state only.
Terminal: alerts on new orders and modifications to this contract, and CSV export.
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