AwardTape · Defense awards · Professional services · Program and management support · 70RDA225D00000003
70RDA225D00000003: $250 IDIQ contract to People Who Think, L.l.c
People Who Think, L.l.c holds an IDIQ contract from Office of Procurement Operations with $250 obligated since Oct 2023, against a ceiling of $240.0M. Latest action Nov 7, 2025.
National emergency at the southern border: multiple award idiq for stronger borders, stronger america campaign advertising and media support services
| PIID | 70RDA225D00000003 |
|---|---|
| Type | IDIQ contract |
| Company | People Who Think, L.l.c |
| Agency | Office of Procurement Operations |
| Contracting office | DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II |
| Category | Professional services · Program and management support |
| PSC | R701 SUPPORT- MANAGEMENT: ADVERTISING |
| NAICS | 541613 MARKETING CONSULTING SERVICES |
| Obligated since Oct 2023 | $250 |
| Total obligated (lifetime) | $250 |
| Ceiling (base and all options) | $240.0M |
| Base date | Feb 13, 2025 |
| Latest action | Nov 7, 2025 |
| End date | n/a |
| Actions since Oct 2023 | 4 |
| Pricing | Set per order |
| Competition | Competed after exclusion of sources |
| Source | USAspending.gov record |
| Reporting lag | Civilian, days |
| Award | Company | Obligated FY2024+ | What | Agency | Category | Latest action |
|---|---|---|---|---|---|---|
| 70RDA225FR0000047 delivery order | People Who Think, L.l.c | $25.5M | National emergency at the southern border: task order five for stronger borders, stronger america follow-on international campaign advertising and media support services | Office of Procurement Operations | Program and management support | Sep 26, 2025 |
| 70CMSW25FR0000081 delivery order | People Who Think, L.l.c | $25.0M | This award procures media content creation support services for immigration and customs enforcement recruitment campaign in support of the office of public affairs. | U.S. Immigration and Customs Enforcement | Program and management support | Sep 25, 2025 |
| 70RDA225FR0000013 delivery order | People Who Think, L.l.c | $13.9M | National emergency at the southern border: task order two for stronger borders, stronger america international campaign advertising and media support - exclusion: section 2(d) and section 4(a) | Office of Procurement Operations | Program and management support | Jul 14, 2025 |
| 70RDA225FR0000021 delivery order | People Who Think, L.l.c | $12.9M | National emergency at the southern border: task order three for stronger borders, stronger america follow-on international campaign advertising and media support services - exclusion sec 2(d) and 4(a) | Office of Procurement Operations | Program and management support | Sep 11, 2025 |
Source: USAspending.gov prime award data (FPDS), DoD and DHS contracts, orders and IDVs with any action since Oct 1, 2023. Obligated FY2024+ sums the obligations on those actions; total obligated is the award's lifetime figure. Place of performance shows the state only.
Terminal: alerts on new orders and modifications to this contract, and CSV export.
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